Strategic Vision Jeff Mysak, the newly appointed Marketing Director, was entrusted with leading the brand consolidation and digital transformation. His goal was to unify the 13 brands into a single, compelling entity, leverage a substantial digital marketing budget, and optimize lead generation through automation and targeted campaigns. Jeff’s strategy focused on creating a cohesive brandContinue reading “Driving Digital, Brand and ROI”
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Growing a National Brand
The Challenge Teachers of Tomorrow, a major force in the education sector, was burdened with managing 13 separate brands, each with its own marketing approach and audience. This fragmentation led to inefficient lead generation, inconsistent branding, and a diluted market presence. To drive nationwide growth and enhance financial performance, the company needed to unify itsContinue reading “Growing a National Brand”
Jeff Mysak 